Power saving is a big challenge today. RBC made its mission to build eco-friendly houses across France.

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Strategy

Discovery & Research
User experience
Brand strategy
Brand Architecture
Brand Positionning

Brand Identity & Design

Brand development
Logo & System Design
Naming & verbal identity
Visual Design
Brand guidelines
Brand Messaging & Positionning
Vehicles wrap design
Signage & Wayfinding

Digital Development

Website Design
Website Development

Strategy

Discovery & Research
User experience
Brand strategy
Brand Architecture
Brand Positionning

Brand Identity & Design

Brand development
Logo & System Design
Naming & verbal identity
Visual Design
Brand guidelines
Brand Messaging & Positionning
Vehicles wrap design
Signage & Wayfinding

Digital Development

Website Design
Website Development

RBC approached 8corn to help them make their vision a reality. With over 25 years of experience in the construction industry, RBC's owner decided it was the perfect time to build a company and brand revolving around the mission to build eco-friendly houses, apartments, and buildings.

Challenge

Eco-friendly houses can get expensive but also confusing. What is an eco-friendly or green home? It is an environmentally low-impact house, designed and built using technologies and materials, reducing the carbon footprint. With that in mind, our goal was to translate that mission through their brand, but most importantly, show the 25+ years of expertise.

Solution

For complete branding projects like these, our process remains the same. We first seek to understand their clients. By understanding their clients first, their goals, and their shortcomings, we push beyond conventional boundaries and truly bring innovative solutions to life. Once our vision is clear, we have the opportunity to see where we can differentiate their brand and position it to target the desirable customers. Once that is done, we can then bridge the data we gathered and the design. We collected all the visual aspects to form the overall brand and its expressions.

Results

8corn helped RBC fulfill its mission by clarifying its business and customers. They will take that mission nationally and help people all across France live consuming less energy.

RBC nous a contacté pour l'aider à concrétiser sa vision. Avec plus de 25 ans d'expérience dans l'industrie de la construction, le propriétaire de RBC a décidé que c'était le moment idéal pour créer une entreprise et une marque axées sur la mission de construire des maisons, des appartements et des bâtiments respectueux de l'environnement.

Challenge

Les maisons écologiques sont des maisons à faible impact environnemental, conçue et construite à l'aide de technologies et de matériaux, réduisant l'empreinte énergétique. Dans cet esprit, notre objectif était de traduire cette mission mais surtout, de montrer plus de 25 ans d'expertise, à travers leur image de marque.

Solution

Pour des projets de branding complets comme celui-ci, notre processus reste le même. Nous cherchons d'abord à comprendre leurs clients. En comprenant d'abord leurs clients, leurs objectifs et leurs problèmes, nous donnons vie à des solutions innovantes. Une fois que notre vision est claire, nous avons l'opportunité de voir où nous pouvons différencier leur marque et la positionner pour cibler les clients idéals. Une fois cela fait, nous pouvons alors relier les données que nous avons recueillies et le design. Nous avons collecté tous les aspects visuels pour former l'image de marque et ses expressions.

Résultats

8corn a aidé RBC à remplir sa mission en clarifiant sa vision et ses clients. Aujourd’hui ils portent cette mission à l'échelle nationale en aidant leurs clients à vivre en consommant moins d'énergie.

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Acknowledgements:

Thanks to our amazing creative, strategic and digital team, for their enthusiasm and involvement throughout the project.

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